Sesame Workshop Names CLICK! Agent for China
Sesame Workshop has named CLICK! Licensing Asia its agent for China. CLICK! will oversee Sesame Street licensing and retail activities in the market. With offices in all key markets in Southeast Asia and Greater China, CLICK!, founded by Marilu Magsaysay Corpus, is comprised of local personnel with expertise in their respective markets. Sesame Street was the first brand that CLICK! represented and the company remains committed to continue growing Sesame Workshop in Southeast Asia and China.
“Having worked with CLICK! in other markets, we are confident of their ability to create a full-scale licensing program featuring a wide range of Sesame Street products and retail promotions,” said Maura Regan, Sesame Workshop’s senior vice-president and general manager of global consumer products, in a statement.
Established on June 5, 1998, CLICK! started primarily as a licensing company focused on the Philippine market. Marilu Magsaysay Corpus founded CLICK! with the vision of going regional in a number of markets in Asia representing several international brands. Through hard work, creativity, and determination, CLICK! has gained its place in the global licensing industry with an exceptional track record...